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FIFA "ambush marketing" stunt gets women arrested

June 17, 2010

I got a smile when I saw this picture and news story.

36 Dutch women dressed in orange mini-dresses attended the FIFA Netherlands-Denmark game in Johannesburg and caused quite a stir. That’s a pretty novel idea and very easy on the eyes, so what’s the issue? It seems they were part of a marketing campaign for a Dutch beer company  – Bavaria. This “free” form of marketing that has been dubbed “ambush marketing.”  The two organizers of the stunt were arrested.

But, the last thing that comes to my mind is having anyone arrested! It’s a strange world at times…! See the videos below. Fun!

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